All About ‘Truck Dynasty’: The New TV Show Everyone’s Buzzing About
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Ever wonder what it’d look like to custom build a 6 x 6 Jeep truck that can go from the highway into the ocean at a moment’s notice? “The Boat Truck” is just one of the many tricked-out trucks that Joe Ghattas is building at his shop in Florida, and he’s not stopping anytime soon. The multi-billion-dollar custom truck industry is full of outrageous creations, but nobody compares to Joe and Ashley Ghattas’s Apocalypse Manufacturing. In their new show, Truck Dynasty, you’ll get to follow along for the ride while they take you through the ups and downs of the business and give you an inside look at this obscure luxury market.
Truck Dynasty has everything from wild family fun, to unbelievable inside looks at custom creations, to star-studded cameos, and more. Airing on the Discovery Channel and streaming on Prime, Hulu, and Discovery+, this series follows the Ghattas and Eisenband families as they imagine, test drive, sell, and reimagine trucks in ways you’ve never seen before. Their celebrity client list is long, and it’s expanding every day as Joe, Ashley, her brothers, and their father tag-team to turn your run-of-the-mill trucks into some jaw-dropping automotive creations.
What is Truck Dynasty about?
Truck Dynasty follows a family business, Apocalypse Manufacturing, as they custom-make uniquely bold and seriously custom trucks for an elite market that includes everyone from hardcore enthusiasts to famous rappers, sports MVPs, supermodels, and the like. Each hour-long episode of the six-episode series is jam-packed with hilarious “New Jersey extra” family antics, jaw-dropping custom builds, and all the chaos in between. With a 97% rating on Rotten Tomatoes, we’re really looking forward to binging this new series!
Who owns Apocalypse Manufacturing?
The custom truck business is owned by Joe Ghattas and his wife Ashley. When they got into business together, Joe decided that with Ashley’s family’s background in the car business, why not bring the whole crew along for the ride? So, her brothers, Frank and Jerry Jr., and their father, Jerry Sr. Eisenband, all work at the shop too, on the marketing and sales side. And let’s just say, there’s never a dull moment!
What celebrities are on Truck Dynasty?
While you watch Truck Dynasty, get ready to see some familiar faces. Guy Fieri and Shaquille O’Neal will be joining the Ghattas and Eisenband families at Joe’s Florida-based shop for some outrageous requests that you’ll have to see to believe. But it’s not just famous people that are calling on Joe to build their dream trucks. He designs, fabricates, and sells these outrageous custom creations for 6 x 6 enthusiasts every day, too. Take a look at their real inventory here.
Where can I watch the show?
Truck Dynasty airs on Tuesdays at 9:00 pm ET/PT on the Discovery Channel. You can also stream full episodes of the show on Hulu and Prime. Tune in today!
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Bree Pulver
Bree is the Senior Digital Editor at DrewandJonathan.com. In the past, she’s worked for publications focused on home improvement and sustainable living. Bree’s Pinterest board is filled with cozy textures; vintage patterns; sculptural furniture; and moody, warm-toned colors. She has a degree concentrated in the intersection of writing and architecture, which influences her passion for exploring creative solutions to unusual home layouts and stylish renter-friendly decor. She’s a self-proclaimed pro at finding the best antique furniture in the most unlikely of places (but her cat Blue can certainly back these claims).
